The announcement of Facebook Fan pages elicited mixed reviews among countless online social circles.  Many hailed it as a superb and simple alternative to the often-cluttered personal profiles while other scathed it saying that they didn’t offer sufficient “real estate” to develop a business’ brand image.  Other critics felt it was turning Facebook into the Myspace.  However you feel about, I’ve included the top four reasons why every DubLi associate as a home business owner should start their own fan page.

1)  Pages are public.  As opposed to most Facebook personal profiles which prohibit public searches, fan pages allow anyone with a Facebook account to locate them.  This increases the chance for targeted DubLi prospects to find your business.

2)  Control.  Fan page administrators have full control over the posted content.  For instance, they can approve whether a fan wants to post a wall video or add to the discussion board.  Other social networking sites do not offer this privilege.

3)  SEO.  Since fan pages allow for links in wall posts and discussion boards, your chance of quality indexing improves.  Facebooks overall Google pagerank is a strong 9, so keyword rich posts will be more heavily weighted compared to lower pagerank site.

4)  Branding.  Your prospects need to see your DubLi brand image and representation on several social networking sites.  Fan pages allow for ample branding opportunities through the company history, products, photos and videos.

This list of benefits is certainly not limited to just five, however, this should provide sufficient credence for any DubLi home-based business still in doubt.  Launching your fan page is the first step in embracing the online evolution of social media.