Thousands of people are searching for DubLi information on Facebook every day. Searching the term “DubL” yields dozens of related groups and fan pages from which to choose. Creating a dominant thumbnail for your group or page is critical in standing out from the crowd and thus garnering more click-throughs.
1. Size: The size of your thumbnail is the first criterian that should be optimized. Although Facebook allows for varies shapes, the majority of page owners opt for the standard 4:3 rectangle with the usual DubLi logo. View the search results space online ‘real estate’. If Facebook permits taller images (e.g. 200×100), why not use them?
2. Color: Its human nature to be drawn to brighter, richer colors. Chances are that if presented with five white background images and one that is fluorescent orange or purple, you’re going to click on the colorful one. Incorporated a colorful background behind the DubLi name will definitely enhance clicks.
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3. Topic- specific: All the flashy advertising will never trump continuity, relevancy and quality. In other words, make it more than worth-wide for your visitor to view your DubLi Facebook page. If possible, include your specific DubLi topic in your image and then offer free content inside with discussion boards, notes and/or videos.
The announcement of Facebook Fan pages elicited mixed reviews among countless online social circles. Many hailed it as a superb and simple alternative to the often-cluttered personal profiles while other scathed it saying that they didn’t offer sufficient “real estate” to develop a business’ brand image. Other critics felt it was turning Facebook into the Myspace. However you feel about, I’ve included the top four reasons why every DubLi associate as a home business owner should start their own fan page.
1) Pages are public. As opposed to most Facebook personal profiles which prohibit public searches, fan pages allow anyone with a Facebook account to locate them. This increases the chance for targeted DubLi prospects to find your business.
2) Control. Fan page administrators have full control over the posted content. For instance, they can approve whether a fan wants to post a wall video or add to the discussion board. Other social networking sites do not offer this privilege.
3) SEO. Since fan pages allow for links in wall posts and discussion boards, your chance of quality indexing improves. Facebooks overall Google pagerank is a strong 9, so keyword rich posts will be more heavily weighted compared to lower pagerank site.
4) Branding. Your prospects need to see your DubLi brand image and representation on several social networking sites. Fan pages allow for ample branding opportunities through the company history, products, photos and videos.
This list of benefits is certainly not limited to just five, however, this should provide sufficient credence for any DubLi home-based business still in doubt. Launching your fan page is the first step in embracing the online evolution of social media.
