Thousands of people are searching for DubLi information on Facebook every day.  Searching the term “DubL” yields dozens of related groups and fan pages from which to choose.  Creating a dominant thumbnail for your group or page is critical in standing out from the crowd and thus garnering more click-throughs.

1.  Size:  The size of your thumbnail is the first criterian that should be optimized.  Although Facebook allows for varies shapes, the majority of page owners opt for the standard 4:3 rectangle with the usual DubLi logo.  View the search results space online ‘real estate’.  If Facebook permits taller images (e.g. 200×100), why not use them?

2.  Color: Its human nature to be drawn to brighter, richer colors.  Chances are that if presented with five white background images and one that is fluorescent orange or purple, you’re going to click on the colorful one.  Incorporated a colorful background behind the DubLi name will definitely enhance clicks.

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3.  Topic- specific:  All the flashy advertising will never trump continuity, relevancy and quality.  In other words, make it more than worth-wide for your visitor to view your DubLi Facebook page.  If possible, include your specific DubLi topic in your image and then offer free content inside with discussion boards, notes and/or videos.