The DubLi Reverse Auctions originated as a mere forethought for CEO Michael Hansen in 2003.  He first bought the Technical Division from eBay’s Berlin office late in 2003.  Together with his team they formulated a solid infrastructure for the company, spending three full years constructing the online platform.  DubLi’s beta site launched early in 2007, featuring the Express, Zero and Unique Bid Auctions.

The three auctions went live in January 2008 after several lead programmers spent month finalizing minor technical issues.  Initially the customer base included just 28 European countries.  The first eight months included an acquisition of just over 2.3 million customers, and today DubLi reports a 72 to 1 customer to business associate ratio.  Of the three auctions, the Unique Bid auction dominated customer bidding throughout the first 16 months.

The company’s official North American launch took place on April 4^th 2009.  Since then one of the fastest growing markets in the Fall of 2009 has been Australia and New Zealand, where DubLi was formally introduced in September.  And now it forecasts its global auction platform to roll-out in November 2009.  This will provide a solid basis that seeks to garner worldwide customers.

DubLi also announced three other key developments.  First, they’ve agreed to pay a $1 million cash bonus to any business associate who reaches the top rank of Senior Vice President by the end of 2010.   Secondly, the Backstreet Boys have established a partnership through DubLi’s partner program so that their charity will be linked to the auction site.  And lastly DubLi will become a publicly traded company soon after planning a merger with MediaNet Group.

This brief chronicle of the DubLi history underscores its adaption to change in the e-commerce marketplace.  Looking ahead, it’s quite apparent how the most recent events and announcements pave the way for a formidable advancement in global online auctions and shopping.